The Great Globetrotter Travel Expo in Chicago brings together key voices from the travel industry, designed for those seeking new cultural experiences, personal growth, and opportunities for exploration. The visual identity uses map-inspired cutouts as a metaphor for personal journeys, avoiding overused icons and creating a meaningful connection to the theme of exploration. This flexible, scalable design works seamlessly across both digital and print applications, reinforcing the event’s focus on immersive, authentic travel experiences.