This project reimagines the visual identity of Urth Caffé, a café that emphasizes health-conscious cuisine, sustainability, and strong connections with family farms. By simplifying the brand to just “Urth,” the goal was to create a more memorable and impactful presence. A cohesive, minimal visual system was developed to balance the café’s rich, maximalist architecture and intricate menu, allowing its food, atmosphere, and commitment to organic, sustainable practices to shine through. This refined identity aligns the café’s visual presence with its core values and mission.